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Social Interaction. Modern Day Communication.

Social Interaction. Modern Day Communication.

Social Media, interaction, Generation X...

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Is playing in mud, fighting with sticks and building tree houses a thing of the past? Are Smartphones, Laptops, iPads and online media the dominant forces in our social lives?

Since the birth of the smartphone back in 1995, which eventually marked the evolution of the social web and mobile technology we know today. The birth of Facebook in 2004 changed the way we communicate with each other; making it faster, more efficient and less awkward.

Working in an office environment means, we spend most of our days communicating through different platforms of online media to talk with; friends, family, work colleagues and clients.

So why is it that we feel the need to communicate through platforms that cut-out the humanity of having an actual conversation?

Embracing Change

Millennials have always been subjected to different stereotypes, and having a less physical interaction is one of them. Rather than calling their friends, they would rather send a quick text, a staggering 68% of the millennial generation admits they prefer to do this. Compared to their counterparts Generation X that texts 21% less, preferring to have a face to face conversation or speak over the phone.

Average Data Usage - (SIM Only Contracts)

  • The average consumer uses 2.23GB of mobile data per month (not including Wi-Fi)
  • By 2021 mobile data usage will increase to 45.12GB
  • 13% - 20% of 18 to 54-year olds go over their data plan every few months
  • 75% of people aged 55+ never use their full data package

O2 released a recent study that showed telephone apps ranking as the fifth most used communication platform amongst the general public.

With phones not really being used for calling anymore and the increase in the average consumer spending (two hours and fifteen minutes per day); online, texting, using social media and other forms of communication, we now have to be more aware of the advantages and disadvantages in modern day communication. Many employers have acknowledged this already and now are utilizing the ways we interact with each other online to communicate with their new and existing clients.

Embracing change can be tough, especially when working with a diverse team, each individual will know a different variation in how to communicate effectively. Offering training so your team can become more transparent is key when developing in today’s vast online market.

Accountants, bookkeepers, and sales-ledgers have already modernised, with most financial firms now using cloud-based software to improve their work efficiency and internal communications.

Advancements and changes in the commercial world will see the desire for new skills increase. Employers will now be looking for broader skill sets when it comes to new hires;

  • Tech Savvy – Ability to use Cloud, Digital Platforms, Social Media and software literate
  • Social Intelligence – The ability to connect and communicate with others through direct communication to stimulate the desired interaction
  • Media Literacy – The Ability to access or create content that uses new media forms – for example, video
  • Transdisciplinary – The ability to understand different forms of communication across different disciplines
  • Virtual Collaboration – Being able to work productively, engage and have a presence when working on virtual projects
  • Emotional Intelligence – The ability to understand others’ reactions through online media platforms (Email, SMS etc.)

At Sewell Wallis, we know that with the advancements in new technology and online media can make it hard to find the right candidate or role.

To speak to one of our consultants about a new hire or potential new job opportunities you are interested in, please email us. 

We are social.